On this Overview page, there are 5 main indicators and 6 charts about your Sales & Finances

  • Gross margin

Gross Margin indicates how much money your company keeps after deducting costs related to making the product you sell and/or the service you provide. The higher the gross margin is, the more money your company keeps from each sale. You can compare your gross margin with the industry average by clicking on this indicator.

Formula: (Revenue-Cost)/Revenue

Tip: Learn best practices how to improve your gross profit margin with our e-commerce coach, click here!


  • Number of orders

This indicator displays the total number of orders for the last 30 days. The more orders you have, the more profit you are most likely to end up with.

Tip: Learn best practices how to improve Average order value (AOV) and increase the number of orders with our e-commerce coach, click here!


  • Net Sales

This indicator is displaying net sales for the last 30 days. Net sales is the sum of a company's gross sales minus its returns, allowances, and discounts.

Tip: Learn best practices to Boost E-Commerce Sales with our e-commerce coach, click here!


  • Pending invoices

The value of pending orders is indicating the total value of pending payments for the last 30 days. The lower number is, the more money you have available in your cash flow. Reasons for pending payments might be more: abandoned transactions, technical problems, or delays in payment processing. When you click on the button, you will see actual data of particular orders.

Pending invoice has not been paid and is not yet past due. Invoices that attempt collection with the account's billing information will immediately move the invoice to a Paid or Past Due state, depending on the transaction result


  • Days orders outstanding

This indicates an average number of days from the due date for all pending orders.


1. Sales Chart

This chart indicates detailed sales values for your shipping, products, products with order discounts, and custom items for the last 12 months. You can select daily, weekly or monthly views.

2. Forecasted Sales

This chart indicates forecasted sales values for the next 6 months

You can click on the chart to get detailed information in

Artificial Intelligence => Sales Forecasting tab

3. Accumulated sales by a week of each quarter

This chart compares the performance of your shop in different quarters. It also displays historical data so you can compare store performance with previous weeks.

You can click on the quarter of your choice right under the chart to switch it on or off.

This is useful when you want to compare only a few quarters' performances.

4. Sales trend by quarter

The chart is indicating a trend in the evolution of your sales over time.

5. Orders trend by quarter

The chart is indicating a trend in your volume of orders over time.

6. Customer trend by quarter

The chart is indicating a trend in newly added customers ordering in the store over time.

Tip: Learn best practices on how to increase your customer base with our e-commerce coach, click here!

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