In this section, there are 4 KPIs related to customers details and 2 charts about newly added customers & revenue after they joined

  • New vs. returning customers: This is indicating the ratio of customer retention. The higher this value is, the better for your business.

  • Total customers: Total number of your customers

  • New customers: Total number of newly joined customers

  • Gold customers: Your most loyal customers with the best revenue

1. New customers

This chart shows how many customers came in a certain period of time

You can group them on a daily, weekly and monthly basis

Tip: Learn best practices on how to increase customer base with our e-commerce coach, click here!

2. New vs returning customers

This chart indicates the revenue difference between your new coming and returning(old) customers for a selected time period

Tip: Learn how to keep your customers with you and decrease outgoing customers number with our e-commerce coach, click here!

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