In this section, there are 4 KPIs related to customers details and 2 charts about newly added customers & revenue after they joined
New vs. returning customers: This is indicating the ratio of customer retention. The higher this value is, the better for your business.
Total customers: Total number of your customers
New customers: Total number of newly joined customers
Gold customers: Your most loyal customers with the best revenue
1. New customers
This chart shows how many customers came in a certain period of time
You can group them on a daily, weekly and monthly basis
Tip: Learn best practices on how to increase customer base with our e-commerce coach, click here!
2. New vs returning customers
This chart indicates the revenue difference between your new coming and returning(old) customers for a selected time period
Tip: Learn how to keep your customers with you and decrease outgoing customers number with our e-commerce coach, click here!